About

Welcome to the re-launch of Crunchy Data. The “new” Crunchy Data is all about helping you produce, promote, and protect quality web content. Whether you are a blogger, a business owner, or a graphic designer, you can use the data that I crunch for you.

Do you want help with making sense of what Google really wants–this week? Are you wondering where to begin blogging? Which platform to use? Which WordPress theme? And then how to protect your content from scrapers and other lazy-ass cheats?

I’ll help you with all of that.

I read and analyze numerous authority sources daily, and I meet with like-minded bloggers and developers several times each week to stay informed about constantly shifting web marketing trends, especially for small online businesses and independent bloggers.

The Old Crunchy Data

Crunchy Data began about 10 years ago as just a little website to showcase and market my database development and data analysis skills, hence the name. But a few databases later, I grew bored and realized that I still gravitated toward writing and designing, even after a year of grad school majoring in database technologies.

After my young son developed chronic migraines, I knew that I needed to be home with him to homeschool him and support him, so I turned to online writing to make ends meet. But ends didn’t meet. I wrote for one unscrupulous company, pinning my hopes on their misleading promises of ballooning residual income, and designed graphics for another, smaller, but just as unethical group before realizing that I’d be better off on my own.

The New Crunchy Data

There are countless scams online, we all know that by now. And it’s difficult to tell the good guys from the bad guys sometimes. Often, actually. But in the midst of learning this lesson the hard way, I also learned that the good guys outnumber the bad in the virtual world, just as they do in the 3D world.

And I found that as my friends and I succeed online, and as our posts, articles, videos, and images garner more attention online, here come the bad guys again. You know them; they’re the lazy bloggers who scrape your content and claim it as their own. They’re the big sites, usually in non-copyright respecting countries who figure they don’t have to play by our rules, so they steal, plagiarize, and generally act as parasites to exploit the little guy for ad profits (para-sites, I like to call them).

And guess what? To a great extent, my friends and I have learned to outwit many of their tactics. When we can’t outwit them, we decide whether they are worth our energy, and if they are, we go after them. As a group.

If you remember the old Crunchy Data, then you know the focus was on exposing the bad guys (and we did), raising awareness of their tactics, and fighting back.

The focus of the new Crunchy Data is to positively balance our efforts; to focus on creating and collaborating, and to fight when it’s necessary, but to remain focused on the prize. Our prize is the ability to earn a living from home because some of us simply prefer that lifestyle, and some of us have little choice in the matter.

What’s in it for You

I invite you to join me. Stay tuned to learn more about what I know works for my blogs and websites and for my clients. Or hire me, because I can build you a kick-ass website in fairly short order, with quality, original content.  I’ll show you what I’m doing and prove how my work benefits your business. No lame excuses about, “You know you’re getting your money’s worth because you’re on page one of Google.” I’ve heard that too many times from shady SEO companies. Nope, I just say what I do and do what I say.

Oh, and once you’ve got that world-class site or blog and the most unique ideas and images online for the world to beat a path to your door, I’ll even show you how to keep most of the para-sites at bay. And trust me, it’s actually kinda fun.

You’ll read more and better tips here every week–always timely, always relevant. But  if you want to cut to the chase and just hire me, you’ll be getting an awesome WordPress web designer, writer, graphic artist, editor, and reputation management consultant all in one. So call or email me today, and stay tuned for some very crunchy data.