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eHow is Spinning Out of Control

As Ian Lurie noted in his eHow expose today, eHow is deleting forum posts “in attempt at spin control.”

And it’s escalating.

One eHow member posted a forum comment today in response to another member’s question that said in part:

Maybe what everyone is missing is that the site was never in the UK. It was and is located in the US…”

To which an eHow staff member replied,

Actually we have an office in the UK.”

Which prompted another to ask,

So Rich, are you saying the UK site server is located in the UK, and not in the US?”

And this question was immediately deleted, which gave the impression that “we have an office in the UK,” meant the UK server is in the UK. And that is not the case. It’s in the US.

Then the member posted another comment, saying,

Rich, why did you delete my question? It wasn’t disrespectful or against the terms of forum use, and I am trying to avoid making assumptions.

Are you saying that the UK website server is physically located in the UK and not in the US? Because I would like the opportunity to apologize and correct myself if I was wrong about this.”

This, too, was deleted within moments.

So as it stands, anyone reading this particular forum thread may be led to believe that the UK site is located in the UK. It’s the ehow UK scam in action.

Now, if the staff member had deleted the original comment about the UK site being located in the US, no one would have been the wiser.

But by leaving that comment and responding to it with an incomplete answer, the member’s post was exploited to spin the truth.

Otherwise referred to as, “lying.”

And I have the pictures to prove it.

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2 Comments

  1. Hi. I’ve noticed your coverage of this whole eHow mess and I personally noted some of my reactions to it today at my blog.

    I’m curious. What’s your end game here? I mean, what do you want to happen at this point? Do you want eHow to pony up some cash because of their horribly-managed UK foray? Or is this more of a “name and shame” exercise?

  2. Kimberly says:

    Hi Carson. Such a good question that I addressed it in my latest post. Thank you.

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