Branding Assets
Thank you for your interest in Crunchy Data! Let's talk about our brand.
Crunchy Data
These guidelines outline the minimum size, clear space, color variations, and positioning rules for the Crunchy Data logo to ensure it maintains its integrity and visibility in various contexts.
Crunchy Data Logo
There are two logo type options within the Crunchy Data Brand. They are Horizontal or Vertical.
Horizontal Logo type is the primary option and should be used when height is limited.
Vertical Logotype is the secondary option, suiting centered layouts and is to be used when width is limited.
Crunchy Data Icon
Crunchy Data's icon is the hippo. There are two style options for the Crunchy Data hippo, solid, and stroke. These can be used interchangeably.
Solid: Primary icon
Stroke: Secondary icon
Text only logo
There are two options for text only, color and white.
Color text only
White text only
Spacing
Leave spacing or padding around the Crunchy Data logo at each side. This ensures the logo does not overlap text or images.
Solid: Primary icon
Stroke: Secondary icon
Dark on light, or light on dark
There are two style options for the Crunchy Data Hippo Icon, Solid, and Stroke. These can be used interchangeably.
Dark on Light
Light on Dark
Crunchy Bridge
Crunchy Bridge has a logo for situations where that product alone is being referenced. Please follow the same recommendations as the main Crunchy Data logo.
Crunchy Bridge Logo
There are two logo type options for Crunchy Bridge. They are horizontal or vertical.
Horizontal Logo type is the primary option and should be used when height is limited.
Vertical Logotype is the secondary option, suiting centered layouts and is to be used when width is limited.
Dark on light, or light on dark
There are two style options for the Crunchy Data Hippo Icon, Solid, and Stroke. These can be used interchangeably.
Dark on Light
Light on Dark
Colors
Crunchy Data's color branding guidelines ensure that our colors are applied consistently, creating a unified and memorable brand experience.
Primary Crunchy Colors
There are three primary colors: electric blue, charcoal gray, and white. Utilize the electric blue to add a vibrant and eye-catching accent, while leveraging the calming and neutral qualities of grey and white as the foundation
Electric Blue
| RGB | 58, 106, 232 |
| CMYK | 78, 61, 0, 0 |
| HEX | 3A6AE8 |
| PMS | 2728 C |
Charcoal Gray
| RGB | 88, 89, 91 |
| CMYK | 0, 0, 0, 80 |
| HEX | 58595B |
| PMS | 445 C |
White
| RGB | 255, 255, 255 |
| CMYK | 0, 0, 0, 0 |
| HEX | FFFFFF |
| PMS | White |
Secondary Crunchy Colors
Secondary colors in Crunchy's palette are light blue, dark blue, and seafoam green. These colors complement and enhance the primary colors. They can be employed in various design elements such as backgrounds, accents, typography, and graphics.
Light Blue
| RGB | 73, 166, 248 |
| CMYK | 61, 25, 0, 0 |
| HEX | 3A6AF8 |
Dark Blue
| RGB | 13, 34, 89 |
| CMYK | 100, 94, 33, 30 |
| HEX | 002259 |
Seafoam Green
| RGB | 147, 247, 209 |
| CMYK | 33, 0, 25, 0 |
| HEX | 93F7D1 |